Society has Truly gone Digital

More recently each time I do the things I most normally do on a daily basis, it becomes increasingly likely that I will be expected to engage with a digital interface of some tremendously up to date, modern, and super efficient design. Be it everyday mundane banking, shopping, news updating, studying, or the more exotic discretionary expenditure such as art appreciation, holiday bookings, or cinematic entertainment – the interface appears.…

Blogging as a Strategic Communication Tool

Blogging is becoming the modern day equivalent of self-commercialisation. Online blogging has come to represent your own personal brand space. We all know what traditionally a brand is. It’s a benchmark of familiarity by which we can judge, based on implicitly knowing its features and attributes. This familiarity is usually grounded in longitudinal communication of, or even bombardment with,…