HubSpot Academy Exam in Inbound Marketing Passed at Last!

To my delight I have just passed my HubSpot Academy Inbound Marketing Training in the US, and with gusto achieving 85% at 12.30am! After humming and hawing about the merits of taking the course, signing up twice before, but never getting around to sitting the exam, I finally sat down between semesters, concentrated on the material, and took the test. Guess what?…

Forthcoming Paper in Econometrics: Econometric & Statistical Methods – General eJournal.

For the budding business strategists amongst you who are wondering about the difference between novices and experts in strategic contexts requiring higher-order-reasoning, my forthcoming paper  “Chess Masters’ Hypothesis Testing in Games of Dynamic Equilibrium” will be available soon in the Econometrics: Econometric & Statistical Methods eJournal – General. (Photo credit: http://www.chess.com) This paper will also be distributed in the Social Science Research Network…

How to write a Digital Marketing Summary Report – Innovation & Management Science eJournal 2015

Content building for online marketing strategy is one thing – but how do we evaluate whether or not this content is effective? Moreover how do we use this evaluation to inform future strategy to increase customer reach, nurture potential leads through customer engagement, and convert these leads to sales? (Photo credit: http://www.mfgtalkradio.com) In my paper “Digital Marketing – Quarterly Summary Report…

‘Redesigning health in Europe for 2020’ – An imperative eHealth regional report

Digital healthcare, that is the application of digital media communication technologies to health issues, for example, in the use of smart devices to tell patients when to take medication, or to relay medical information about concurrent health measures to centralized monitoring systems, presents digital media and health industries with unique interdisciplinary possibilities to research and…

Simplifying Consumer Insights in Pharmaceutical Retail: How to Run Mystery Shopper Expeditions

Presently ‘Consumer Insights’ is the new oil in retail data. Running summary statistical reports from data rich CRM, digital marketing, and social media analytics are now the norm for most large corporate entities. By recording every purchase, every click, every product view, and every consumer survey opinion we should be able to predict future consumer behavior. Such data analysis enables…

Using snapshot data to expose the paradox of effective brand-marketing in broadband and mobile markets

Can we predict pending mergers by analyzing consumer insights data? Our report shows how to take a snapshot look at a cross-section of retail for mobile and broadband vendors, and based on how effective their retail branding strategies were, we showed that successful branding may not necessarily lead to expansive corporate strategies. On the contrary, scoring more successfully than…