Marketing Consultancy Roll-Out Patent Stage 2016/2017

For a time-line of university-led, consultancy-led, and marketing-led research positions, see ‘Relevant Posts’ Section in the main toolbar. Marketing Consultancy From 2012 – 2014 we piloted a marketing consultancy providing market research survey services to local commercial industries. This pilot work demonstrated the need for these services for small to medium businesses, as either a part-time locally funded scheme, not-for-profit, or as an…

The Biology of Corporate Survival – Understanding the Shrinking Life Span of Modern Companies

Reeves, M., Levin, S., Ueda, D. (2016). The Biology of Corporate Survival. Harvard Business Review, Jan-Feb, 2016. Even though we all naturally predicted that newspapers would eventually adopt e-commerce business models, the reality that The Independent newspaper this week abandoned print copy forever, in favor of online format and distribution, was still quite a newsworthy shock (e.g., The Sunday Morning…

How Technology is Changing the Face of the Professions: The Functional and Acquisitive Society

For digital marketing executives looking for an up to date synopsis on how digital technologies are changing the face of the professions, a new insightful gem ‘The Future of the Professions: How Technology will Transform the Work of Human Experts’ thesis is now available by Oxford University Press (Susskind & Susskind, 2015). A beautifully concise and wonderfully sourced sociological, as well as technological thesis, the argument…

Feast or Famine – The 9 Steps of Website Evaluation in Beauty Industry

Imagine that a client of yours finds their website’s stream of business is at times sporadic rather than regular- it’s either a feast or a famine, and their sales are neither predictable in terms of seasonal nor economic trends. Industry quotas demand a steady flow of business and they need to ensure they are capturing their market consistently from every angle. What…