Sweet Profit: How P. R. Smith’s SOSTAC Model Works for Online Start-Ups Everytime – Innovation & Management Science eJournal

Following the advent of the internet, a plethora of online wonderful world of sugar-craft e-businesses have sprung up in tandem with the exponential explosion of online digital means to generate income. ‘Planet Candy’ and ‘Aunty Nellies’ are those now well known to name but a few. Even the phenomenon of the ‘Great British Bake-Off’ has shown…