Our case-study of Tiffany & Co.’s ‘Iconic Marketing Formula’ Reaches No.1 on SSRN eLibrary for Tiffany & Co. Brand-Marketing Reports

Originally posted on Michelle B. Cowley PGDipStat BA DPhil – RSS Fellow:
We live in a modern age of digital marketing and free-style new media communication never undreamt of by our marketing predecessors, but unparalleled in both immediacy and controllability by our contemporaries. In a recent recession, where familiar and new age companies struggled for their corporate survival and…

What new and essential software tools will grow your business in 2017? Michelle B. Cowley of Emarkable.ie Reviews the Mirren RSW/US Report 2016.

Michelle B Cowley of Emarkable.ie Reviews the Mirren RSW/US Report 2016. For anyone involved in Agency New Business the ‘Mirren-RSW/US 2016 New Business Tools Annual Report’ is a must-read resource. This Annual Report summarizes information gleaned from a survey of more than 200 senior agency executives from SMEs to medium and large sized companies. They…

Our case-study of Tiffany & Co.’s ‘Iconic Marketing Formula’ Reaches No.1 on SSRN eLibrary for Tiffany & Co. Brand-Marketing Reports

We live in a modern age of digital marketing and free-style new media communication never undreamt of by our marketing predecessors, but unparalleled in both immediacy and controllability by our contemporaries. In a recent recession, where familiar and new age companies struggled for their corporate survival and start-up success, some companies managed to seamlessly adapt and continue much as they always…

CIFJobs.ie Media Success: What Role Does a Digital Marketing Agency Play?

CIFJobs.ie Media Success: What Role Does a Digital Marketing Agency Play? Only three short months ago, the Construction Industry Federation of Ireland CIF, tasked Emarkable.ie to build a user-friendly, all in one-stop easy job advertisement platform for employers in the construction sector. With pace gathering from the recent DKM Economic Consultants ‘Demand for Skills in Construction to 2020’ report,…

Sweet Profit: How P. R. Smith’s SOSTAC Model Works for Online Start-Ups Everytime – Innovation & Management Science eJournal

Following the advent of the internet, a plethora of online wonderful world of sugar-craft e-businesses have sprung up in tandem with the exponential explosion of online digital means to generate income. ‘Planet Candy’ and ‘Aunty Nellies’ are those now well known to name but a few. Even the phenomenon of the ‘Great British Bake-Off’ has shown…

Feast or Famine – The 9 Steps of Website Evaluation in Beauty Industry

Imagine that a client of yours finds their website’s stream of business is at times sporadic rather than regular- it’s either a feast or a famine, and their sales are neither predictable in terms of seasonal nor economic trends. Industry quotas demand a steady flow of business and they need to ensure they are capturing their market consistently from every angle. What…